European Right-Wing Setting the Public Narrative, Research Finds
Established parties in power are more and more enabling the radical right to dictate the public discourse, as per a new research conducted in the Federal Republic of Germany.
Academics found that this trend has inadvertently helped far-right parties by validating their viewpoints and spreading them to a broader audience.
Study Drawing from Over 20 Years of News Coverage
The results, released in the academic journal on political studies, relied on an automated text analysis of over 520,000 articles from six national publications.
Capital-based scholars observed that as the radical faction shifted from fringe issues in the late 1990s to central themes like integration and immigration, established political groups progressively adapted their communication in reaction.
This adaptation boosted the spread of these ideas and signaled to the electorate that such stances were acceptable.
Consequences for Democracy
"Public discourse by established political groups is crucial in the electoral success of the radical right," stated a expert in political behavior involved in the research.
"This element has been overlooked," she noted.
The effect was evident even when conventional parties were condemning the far right. "They still receive focus," the expert commented. "The main point is that because we live in such a struggle for visibility, this focus is crucial."
Mainstreaming Effect Throughout the Continent
While the study was centered around the German context, this normalisation effect is likely to affect nations across the European continent.
"You see this a lot in European news outlets," explained another researcher. "The far right makes a statement and everyone begins discussing it for several days."
"Although you're countering it, you're repeating it," he stated.
Hardening of Political Rhetoric
At certain points, leaders have also toughened their language to align with that of the far right.
In a recent discussion, a former German chancellor advocated widespread deportations and pushed for them to happen "more often and faster."
Comparable examples can be observed throughout the continent, as politicians from nations ranging from the UK to France adopt the language of the radical right, particularly on migration.
This has formed an echo chamber that would have been inconceivable a decade ago.
Core Issue: Who Dictates the Agenda?
"{If you're a moderate political group and you are discussing cultural issues – migration, assimilation – in a way that is dictated by the rhythm of the far right, that's the essence of agenda setting," clarified a researcher.
Some political parties have taken additional measures, attempting to emulate the strict agenda of the far right, even as research suggests that doing so drives the electorate to cast their ballot for the far right.
Progressive Influence and Voter Awareness
The extent of data gathered revealed that the impact of radical parties had been progressive and had increased over time.
"Public perception doesn't change from day to day," commented a researcher. "But if you encounter this pessimistic narrative around migration frequently, and it is being disseminated not only by radical groups but also, for example, by mainstream political organizations, then of course this narrative gains more traction."
Need for Established Parties to Develop Their Own Discourses
The study emphasized the need for mainstream political parties to develop their own discourses, particularly on subjects such as immigration and assimilation, rather than constantly following the far right.
"It resembles a choreography," said one author. "When the leader is radical and you're responding to them, you lose the ability to choose which tune should be playing."